• A.Davitha priyadharshini
• Dr. S. Palani

This research article focused on coconut production and marketing in Sholavandan village- Madurai District. India is an agricultural country and one third of population depends on the primary directly and sector indirectly. Agriculture remains as the main stray of Indian economy since times immemorial. India is the third largest coconut producing country having an area of about 1.78 million hectares under the crop. Annual production about 7562 million nuts with an average of 5295 nuts per hectare. The different modes of coconut, copra and coconut oil trading can be delineated in terms of different layers of intermediary. The number of intermediaries in the trading chain is the critical difference between Kerala and Tamil Nadu. The trading chain for copra in Kerala is characterized by multiple layers and intermediaries un like in Tamil Nadu and Andhra Pradesh. In some other cases producers sell coconut to traders who in turn directly sell the coconut to composite mills which undertake conversion and drying of copra and its milling to coconut oil.

Coconut oil, copra, Coconut marketing, trading chain, intermediary, composite

"A STUDY ON COCONUT PRODUCTION AND MARKETING IN SHOLAVANDAN VILLAGE- MADURAI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 12, page no.h6-h13, December-2023, Available :http://www.jetir.org/papers/JETIR2312702.pdf

"A STUDY ON COCONUT PRODUCTION AND MARKETING IN SHOLAVANDAN VILLAGE- MADURAI DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 12, page no. pph6-h13, December-2023, Available at : http://www.jetir.org/papers/JETIR2312702.pdf