• Jubin Thomas
• Kirti Vinod Vedi
• Sandeep Gupta

As a game-changing technical development, e-commerce presents once-in-a-lifetime chances to improve the efficacy and efficiency of SCM. This research explores an influence of e-commerce on established business paradigms and how it integrates into supply chain management (SCM) for consumer products and retail in developing economies. Retail and consumer products merchants in Lusaka Province shared their main data, which shows that factors including perceived risk, efficiency expectation, effort expectancy,social influence, and enabling circumstances allplay a role in e-commerce adoption. Performance expectation has a substantial positive connection with e-commerce adoption intentions (R = 0.924, R Square = 0.854). Advanced digital infrastructure and government backing are crucial to overcome infrastructural and market fragmentation, according to the report. The findings of this study may help stakeholders improve SCM processes via e-commerce integration to promote sustainable development and innovation in developing market economies.

E-commerce, Supply chain management (SCM), Developing economies, Retail, Consumer products.

"A Survey of E-Commerce Integration in Supply Chain Management for Retail and Consumer Goods in Emerging Markets ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.10, Issue 12, page no.h730-h736, December-2023, Available :http://www.jetir.org/papers/JETIR2312789.pdf

"A Survey of E-Commerce Integration in Supply Chain Management for Retail and Consumer Goods in Emerging Markets ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.10, Issue 12, page no. pph730-h736, December-2023, Available at : http://www.jetir.org/papers/JETIR2312789.pdf