• Pallavi G P
• Dr. Kusum Thantry Dsa

ABSTRACT Purpose: The purpose of the study, through a literature survey, is to clarify how the financial advisor’s role influences investors' investment decisions and also examine how technology, the advisor’s qualifications, and their knowledge can improve the interrelationship between the advisor and investor in choosing investment avenues. Research Design/Methodology: For the comprehensive study, the data is being collected from secondary sources using scholarly articles from various journals, books, and websites. Results/Findings: The comprehensive review shed light on the relationship between financial advisors and investors. The investors have limited financial knowledge, so they depend on advice from financial experts. Now, technological improvements also increase their relationship and make it easier to access the available information to make good decisions. Building strong trust and solid relationships is essential for both advisors and investors. This review emphasizes the advisor's qualifications and their knowledge about financial dealings with their clients. Considering these elements helps advisors and investors make good financial decisions. Value: This study brought useful information to investors and financial advisors. To give good assistance to their investors, financial advisors can improve their knowledge by better utilizing technology, and investors can also make good decisions by identifying the various factors that influence their investments.

Key Words: Financial Advisor, Investment Decisions, Technology, Interactions, Professionals, Qualifications.

"Literature Review on the Role of Financial Advisors in Shaping Investment Decisions", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 1, page no.b152-b167, January-2024, Available :http://www.jetir.org/papers/JETIR2401118.pdf

"Literature Review on the Role of Financial Advisors in Shaping Investment Decisions", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 1, page no. ppb152-b167, January-2024, Available at : http://www.jetir.org/papers/JETIR2401118.pdf