• Dr Smita Bagai

Culture is being considered as prevalent determinant of consumer behaviour. Culture signifies the ways of living of people, their beliefs and customs , values and languages, technology, art etc and is reflected as the sum total of knowledge, belief, art, morals, custom, and other capabilities and habits acquired by man as a member of the society. India is the homeland of varied cultures raised over ages has remarkable impact on consumers buying behaviour. India as a nation with its rich cultural heritage complemented with a fast growing economy, the study supposes great significance. The present study examines the relationship between socio-cultural factors and Fashion Consumer Behaviour. The study monitors the classification of cultural indicators, changes and its effect on buying habits of Indian Fashion consumers and grouping of cultural constituents into broad categories, suggests cultural indicators for strategy-making. It is seen that socio-cultural changes and its effect on buying habits of Indian consumers have led to a visible change in the lifestyle of people and consequently the buying behaviour of Fashion Consumers in India,.

Socio cultural factors; consumer awareness; consumer behaviour; consumer responsibility

"A STUDY OF RELATIONSHIP BETWEEN SOCIO CULTURAL FACTORS & FASHION CONSUMER BEHAVIOUR ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 1, page no.e252-e265, January-2024, Available :http://www.jetir.org/papers/JETIR2401430.pdf

"A STUDY OF RELATIONSHIP BETWEEN SOCIO CULTURAL FACTORS & FASHION CONSUMER BEHAVIOUR ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 1, page no. ppe252-e265, January-2024, Available at : http://www.jetir.org/papers/JETIR2401430.pdf