• Amit Kumar
• Dr. Ashish Raina

This research paper explores consumer preferences and trends within the bakery industry, focusing on the market in Ghaziabad. With an extensive analysis of 300 sample consumers, this study employs a quantitative research approach using simple random sampling to provide a comprehensive understanding of the dynamics shaping consumer choices in the local bakery market. The investigation delves into the factors influencing consumers' preferences, encompassing taste, pricing, convenience, and health considerations. By examining these elements, the study aims to uncover patterns and trends that contribute to the evolving landscape of the bakery industry. The quantitative research methodology ensures a robust and statistically significant dataset, allowing for reliable insights into the preferences of Ghaziabad's diverse consumer base.

Consumer Preferences, Bakery Industry, Ghaziabad

"Consumer Preferences and Trends in the Bakery Industry with special reference to Ghaziabad", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 1, page no.f292-f302, January-2024, Available :http://www.jetir.org/papers/JETIR2401534.pdf

"Consumer Preferences and Trends in the Bakery Industry with special reference to Ghaziabad", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 1, page no. ppf292-f302, January-2024, Available at : http://www.jetir.org/papers/JETIR2401534.pdf