UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Volume 11 | Issue 11 | November 2024

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Published in:

Volume 11 Issue 1
January-2024
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2401569


Registration ID:
532010

Page Number

f571-f578

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Title

SUSTAINABLE GREEN MARKETING PRACTICES IN INDIAN AUTOMOBILE INDUSTRY UNDERSTANDING IMPLICATIONS IN CONTEXT THROUGH LITERATURE REVIEW

Abstract

As consumers are becoming more concerned with the natural environment, businesses have begun to modify their behaviour in an attempt to address society's environmental concerns through ‘green marketing’. This study is an attempt to understand the green marketing concept, its relevant aspects and specifically the practices and implications of green marketing in automobile industry in Indian context through an extensive literature review. While understanding the concept and significance of green marketing, insights have been provided about the global perspective on green marketing. The environment friendly practices in the automobile industry have been identified and their benefits along with the challenges for implementation have also been discussed. The study also attempts to identify the green practices in certain other industrial sectors and discusses the relevance and importance of green marketing in the context of sustainable development

Key Words

Green Marketing, Automobile Industry, Green Practices, Sustainable Development

Cite This Article

"SUSTAINABLE GREEN MARKETING PRACTICES IN INDIAN AUTOMOBILE INDUSTRY UNDERSTANDING IMPLICATIONS IN CONTEXT THROUGH LITERATURE REVIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 1, page no.f571-f578, January-2024, Available :http://www.jetir.org/papers/JETIR2401569.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"SUSTAINABLE GREEN MARKETING PRACTICES IN INDIAN AUTOMOBILE INDUSTRY UNDERSTANDING IMPLICATIONS IN CONTEXT THROUGH LITERATURE REVIEW", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 1, page no. ppf571-f578, January-2024, Available at : http://www.jetir.org/papers/JETIR2401569.pdf

Publication Details

Published Paper ID: JETIR2401569
Registration ID: 532010
Published In: Volume 11 | Issue 1 | Year January-2024
DOI (Digital Object Identifier):
Page No: f571-f578
Country: RAIPUR, CHHATTISGARH, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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