UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Volume 11 | Issue 11 | November 2024

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Published in:

Volume 11 Issue 1
January-2024
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR2401581


Registration ID:
531933

Page Number

f656-f671

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Title

A Study on Gender wise Apparel buying behavior of Gen Z

Abstract

The paper is an attempt to A study on Gender wise Apparel buying behavior .Gen Z is considered as the target group for the study as they are the consumers of this tech-dominated era. This study makes use of primary data collected through questionnaire from 417 respondents and SPSS software was used to analyze the result. Results show that that there is significant difference found in results of Levene's Test for Equality of Variances, when Equal variances assumed as well as Equal variances not assumed for gender wise impulse buying behavior of Gen Z, but there is no significant difference for gender wise impulse buying behavior of Gen Z when they go shopping with my family members. Paper considers only gender wise study can be treated as limitation of the study which opens doors for further scope of study. Education, income wise and other parameters can be studied by future researchers for Gen Z population.

Key Words

Gen Z, Gender, Apparel, behavior, Significant

Cite This Article

"A Study on Gender wise Apparel buying behavior of Gen Z", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 1, page no.f656-f671, January-2024, Available :http://www.jetir.org/papers/JETIR2401581.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A Study on Gender wise Apparel buying behavior of Gen Z", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 1, page no. ppf656-f671, January-2024, Available at : http://www.jetir.org/papers/JETIR2401581.pdf

Publication Details

Published Paper ID: JETIR2401581
Registration ID: 531933
Published In: Volume 11 | Issue 1 | Year January-2024
DOI (Digital Object Identifier):
Page No: f656-f671
Country: Delhi- 110085, Delhi, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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