UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 11 Issue 1
January-2024
eISSN: 2349-5162

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Published Paper ID:
JETIR2401606


Registration ID:
523816

Page Number

g45-g56

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Title

COVID-19 Lockdown Phase 1: A Study of Awareness Campaign in India by Anand Milk Union Limited (Amul)

Abstract

Public Service Advertising has created awareness amongst the general populace and has always helped change the attitude and behaviour of the masses towards any social issue. Mass media has always played a significant role in disseminating information to society and it has acted unblemished in the best interest of society during the novel Coronavirus pandemic across the nation.The Indian Government has initiated awareness campaigns through various mass communication meansbut print media advertising and specifically, Public Service Advertising circulated the conventions of the spread of COVID-19 after the voluntary curfew on March 22, 2020, which was followed by the enforcement of a nationwide lockdown Phase 1 in the country’s COVID-19 affected areas announced by the Prime Minister of India on 24th March 2020 for 21 days. The novel coronavirus pandemic instigates speculations about how it changed everything in the world. The crisis has bombarded life-altering modifications for which no one in the world was ready when it stuck. And this new normal has become a significant part of every individual. This paper will try to address the role and significance of Public Service Advertising by a brand in spreading the cognizance of the pandemic and the challenges faced during the Lockdown Phase 1. It will also speculate on the prospects of mass media tools in publicising the information to the population.

Key Words

Advertising, Covid-19, Coronavirus Pandemic, Mass Communication, Print Media, Public Service Advertising, Lockdown

Cite This Article

"COVID-19 Lockdown Phase 1: A Study of Awareness Campaign in India by Anand Milk Union Limited (Amul)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 1, page no.g45-g56, January-2024, Available :http://www.jetir.org/papers/JETIR2401606.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"COVID-19 Lockdown Phase 1: A Study of Awareness Campaign in India by Anand Milk Union Limited (Amul)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 1, page no. ppg45-g56, January-2024, Available at : http://www.jetir.org/papers/JETIR2401606.pdf

Publication Details

Published Paper ID: JETIR2401606
Registration ID: 523816
Published In: Volume 11 | Issue 1 | Year January-2024
DOI (Digital Object Identifier):
Page No: g45-g56
Country: North Delhi, Delhi, India .
Area: Arts
ISSN Number: 2349-5162
Publisher: IJ Publication


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