UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
Call for Paper
Volume 11 | Issue 11 | November 2024

JETIREXPLORE- Search Thousands of research papers



WhatsApp Contact
Click Here

Published in:

Volume 11 Issue 1
January-2024
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

7.95 impact factor calculated by Google scholar

Unique Identifier

Published Paper ID:
JETIR2401649


Registration ID:
532146

Page Number

g407-g416

Share This Article


Jetir RMS

Title

AN ANALYSIS ON CONSUMER AWARENESS AND SATISFACTION TOWARDS GREEN PRODUCTS WITH REFERENCE TO COIMBATORE CITY

Abstract

The world today is becoming highly aware of the challenges posed to the environment and the resulting problems. There was rapid economic growth with the increase in consumer consumption around the world. This excessive consumption has led to environmental degradation. The consequences of this environmental degradation have led to environmental pollution, global warming, etc., which has become a cause of public concern, which in turn has led to the green movement for environmental preservation. The purpose of this article was to analyse the consumer's awareness, and satisfaction with the usage of green products. The study was conducted in Coimbatore district. 192 respondents were chosen to collect data for the article using a structured questionnaire. Simple percentages, Descriptive statistics, and One-way ANOVA were used to analyse the data. The study revealed that consumers are aware of the availability of green products, and they are satisfied with the usage of environmentally friendly products.

Key Words

Consumer awareness, Environment, Green Products, Satisfaction.

Cite This Article

"AN ANALYSIS ON CONSUMER AWARENESS AND SATISFACTION TOWARDS GREEN PRODUCTS WITH REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 1, page no.g407-g416, January-2024, Available :http://www.jetir.org/papers/JETIR2401649.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"AN ANALYSIS ON CONSUMER AWARENESS AND SATISFACTION TOWARDS GREEN PRODUCTS WITH REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 1, page no. ppg407-g416, January-2024, Available at : http://www.jetir.org/papers/JETIR2401649.pdf

Publication Details

Published Paper ID: JETIR2401649
Registration ID: 532146
Published In: Volume 11 | Issue 1 | Year January-2024
DOI (Digital Object Identifier):
Page No: g407-g416
Country: Coimbatore, Tamil Nadu, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


Preview This Article


Downlaod

Click here for Article Preview

Download PDF

Downloads

000119

Print This Page

Current Call For Paper

Jetir RMS