• V.Akalya
• Dr. T.Arockia Sagayaraj
• Dr.S.Brindha

The world today is becoming highly aware of the challenges posed to the environment and the resulting problems. There was rapid economic growth with the increase in consumer consumption around the world. This excessive consumption has led to environmental degradation. The consequences of this environmental degradation have led to environmental pollution, global warming, etc., which has become a cause of public concern, which in turn has led to the green movement for environmental preservation. The purpose of this article was to analyse the consumer's awareness, and satisfaction with the usage of green products. The study was conducted in Coimbatore district. 192 respondents were chosen to collect data for the article using a structured questionnaire. Simple percentages, Descriptive statistics, and One-way ANOVA were used to analyse the data. The study revealed that consumers are aware of the availability of green products, and they are satisfied with the usage of environmentally friendly products.

Consumer awareness, Environment, Green Products, Satisfaction.

"AN ANALYSIS ON CONSUMER AWARENESS AND SATISFACTION TOWARDS GREEN PRODUCTS WITH REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 1, page no.g407-g416, January-2024, Available :http://www.jetir.org/papers/JETIR2401649.pdf

"AN ANALYSIS ON CONSUMER AWARENESS AND SATISFACTION TOWARDS GREEN PRODUCTS WITH REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 1, page no. ppg407-g416, January-2024, Available at : http://www.jetir.org/papers/JETIR2401649.pdf