• Burhanuddin Mohammedi Desawala

The integration of Artificial Intelligence (AI) into digital marketing represents a paradigm shift in how businesses engage with consumers, personalize experiences, and optimize marketing strategies. This comprehensive study examines the transformative role of AI across various facets of digital marketing, including operational structures, market dynamics, legal and regulatory considerations, and emerging technological trends. Through a mixed-methods approach that combines qualitative interviews, quantitative surveys, case studies, and market analysis, the research highlights the increasing reliance on AI technologies such as machine learning, natural language processing, and predictive analytics to drive marketing efficiency and effectiveness. The paper delves into the operational integration of AI tools and applications, such as Chabot’s, AI-driven content creation, and analytics software, demonstrating their impact on personalized marketing, customer engagement, and ROI. Furthermore, it explores the current market structure of AI in digital marketing, identifying growth trends, market segmentation, and consumer behaviour analysis. The study also addresses the critical legal and regulatory challenges associated with data protection, privacy, and the ethical use of AI, proposing future research directions in developing ethical frameworks and governance models. Emerging trends, such as conversational AI, voice and visual search optimization, and the synergy between AI and block chain technology, are examined for their potential to redefine marketing strategies and consumer interactions. The paper concludes with a discussion of the implications of these findings for marketers and policymakers, alongside recommendations for future research that include the long-term impact of AI on consumer behaviour, cross-industry AI applications, and the balance between personalization and privacy. This research not only underscores the transformative impact of AI on digital marketing but also highlights the need for ongoing investigation into its evolving role, ethical considerations, and future potential in enhancing consumer experiences and business outcomes

digital marketing ,artificial intelligence,

"Integration of Artificial Intelligence into Digital Marketing ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 2, page no.a776-a782, February-2024, Available :http://www.jetir.org/papers/JETIR2402099.pdf

"Integration of Artificial Intelligence into Digital Marketing ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 2, page no. ppa776-a782, February-2024, Available at : http://www.jetir.org/papers/JETIR2402099.pdf