• Mohammad Ayaz khan
• Mohammad Danish Manzoor
• Mohammad Abdul Mateen

The study presents a research paper on big data analytics and cloud computing and some of the issues and implications associated with these technologies. The research specifically aimed at identifying the implications and issues of the two technologies and what business leaders should do to prevent the issues identified. The TAM model is reviewed in the theoretical framework. The data analysis section shows that the applications and ease of use of big data analytics and cloud computing have contributed to their increased use. Big data analytics is identified to be especially crucial in decision-making. Cloud computing, on the other hand, helps in cost saving and scalability of operations within a business. Business leaders should, therefore, implement these technologies and improve their overall growth and effectiveness

Big Data, Artificial Intelligence, Big data analytics, cloud computing, TAM model.

"Big Data Analytics and Cloud Computing: Implementation Issues and Effects", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 2, page no.b443-b450, February-2024, Available :http://www.jetir.org/papers/JETIR2402150.pdf

"Big Data Analytics and Cloud Computing: Implementation Issues and Effects", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 2, page no. ppb443-b450, February-2024, Available at : http://www.jetir.org/papers/JETIR2402150.pdf