• Rajeev Sharma
• Dr. Mayank Agarwal

This research paper delves into the strategic management practices employed by the top pharmaceutical companies in the Indian pharmaceutical industry. Employing a comprehensive approach, the study focuses on analyzing quantitative data gathered from a sample size of 200, obtained through a simple random sampling method. The dataset comprises responses from 189 employees within these leading pharmaceutical companies. The research aims to identify, evaluate, and comprehend the strategic management initiatives undertaken by these industry leaders. The study employs a rigorous quantitative research methodology to assess the effectiveness and impact of strategic management practices on organizational performance. By examining key aspects such as strategic planning, resource allocation, and performance measurement, the research aims to provide valuable insights into the factors influencing strategic decision-making within the Indian pharmaceutical context. The findings from this research can contribute to the existing body of knowledge in strategic management and offer practical implications for pharmaceutical industry professionals, policymakers, and researchers.

Strategic Management, Indian Pharmaceutical Industry, Comprehensive Analysis, Quantitative Data, Sample Size, Simple Random Sampling.

"Strategic Management Practices in the Indian Pharmaceutical Industry: A Comprehensive Analysis of Leading Companies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 2, page no.c160-c177, February-2024, Available :http://www.jetir.org/papers/JETIR2402221.pdf

"Strategic Management Practices in the Indian Pharmaceutical Industry: A Comprehensive Analysis of Leading Companies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 2, page no. ppc160-c177, February-2024, Available at : http://www.jetir.org/papers/JETIR2402221.pdf