• PRATISHTHA AWASTHI

This research paper aims to provide a comprehensive qualitative analysis of Corporate Social Responsibility (CSR) practices in India. CSR has gained significant attention globally as businesses recognize the importance of contributing to social and environmental well-being. In the Indian context, CSR has evolved in response to regulatory frameworks, societal expectations, and the dynamic business landscape. The study employs qualitative research methods, including interviews, case studies, and content analysis, to explore the motivations, implementation strategies, and impact of CSR initiatives among Indian corporations. The findings of this research contribute to the understanding of the current state of CSR in India and provide insights into potential areas for improvement.

Corporate Social Responsibility, CSR in India, Qualitative Analysis, Motivations, Implementation Strategies, Impact Assessment, Challenges, Future Directions.

"Qualitative Analysis of Corporate Social Responsibility (CSR) in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 2, page no.c305-c306, February-2024, Available :http://www.jetir.org/papers/JETIR2402238.pdf

"Qualitative Analysis of Corporate Social Responsibility (CSR) in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 2, page no. ppc305-c306, February-2024, Available at : http://www.jetir.org/papers/JETIR2402238.pdf