• Dr.Kailash Patel

This research paper is based on study of the consumer behavior in connection to bike’s battery replacement. Our main aim is to know how a consumer motivates himself to purchase new battery for bike. We know that consumer’s choice of preference is important, but we want to know that, are consumer aware or not for branded recommended bike's battery. There are several factors which affects the consumer’s choice of preference. In this research paper we through the light on those factors which motivated consumers for replace bike's battery of their choice. In this research paper, we have includes 100 persons from 20 to 60 years of age group, who have bikes for at least five years and have changed the bike's battery at least once. Indore city is the study area selected for this research paper. In this research paper we have determine the monthly cost of bike battery, through the cost and the life time of the bike’s battery.

( Battery, Bike, Consumer, Lead acid battery, sealed battery, maintenance free battery etc.)

"Study of Consumer behavior in relation to replacement of the bike’s battery in Indore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 2, page no.c696-c702, February-2024, Available :http://www.jetir.org/papers/JETIR2402283.pdf

"Study of Consumer behavior in relation to replacement of the bike’s battery in Indore City", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 2, page no. ppc696-c702, February-2024, Available at : http://www.jetir.org/papers/JETIR2402283.pdf