• Dr. Amit Kumar Panchal

This research paper is based on small car buyer’s attitude and their choice of brand or say believe in particular brand of small car. When it comes to buy a car, people should consider which type of vehicle is suitable for them. The size of car is an important factor. Small sized car consumes less fuel, it is more economical and rather appropriate for cities. Their engine needs to produce lesser amount of mechanical pull. Furthermore, considering the expense of filling up a gas tank, lower need for fossil fuel in small cars leads to relatively lower expenditure. Same people like to buy Branded Car for their prestige. Our focus on to know how a Car buyer motivates himself to purchase new Car. There are several factors which affects the Car buyer’s choice of preference. In this research paper we through the light on those factors which motivated a Car Buyer for buying new car of their choice. In this research paper, we have included 100 persons from 30 to 60 years of age group, who have Small Car for at least five years. Indore city is the study area selected for this research paper. In this research paper we have determine the Choice of Car buyer in respect of small car buyers and the car’s brand.

Car, Small Car, Economy Car, Budget Car, Car Buyers, Low maintenance Car etc.

"A Comparative study of the trend of small car buyers", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 2, page no.c703-c711, February-2024, Available :http://www.jetir.org/papers/JETIR2402284.pdf

"A Comparative study of the trend of small car buyers", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 2, page no. ppc703-c711, February-2024, Available at : http://www.jetir.org/papers/JETIR2402284.pdf