• Mr. Naveen Jain
• Dr. Amit Sharma

Abstract: The review article comprises of the various aspects of modern concept of pharmacognosy. Modern pharmacognosy is a highly specialized science dealing with biological, biochemical and medicinal properties of plant, natural raw material and its product and has wide range of pharmacological activities including antioxidant, antilipids, peroxidant, immunomodulator, cardiotonic and hypertensive, wound healing, antidegenerative and antidiabetic activities. The conventional medical practices adopted for identification and authentication of natural remedies framed the botanic-chemical approach to pharmcognosy during the early 19th century. The systematic study of natural medicines in terms of purity, potency, consistency and safety have become the major issues in Pharmacognosy. Clinical Pharmacognosy, Analytical Pharmacognosy and Industrial Pharmacognosy have been established as the specialized and professional off shoots of Pharmacognosy to meet the recent advancements in the field of Pharmacognosy. The Molecular Pharmacognosy, Genomic and Metabolomic Pharmacognosy have been deemed as the promising approaches of Pharmacognosy research to accommodate future demands in molecular biology, biotechnology and analytical chemistry of natural medicinal plants. Keywords: Modern pharmacognosy, purity, potency, molecular, cardiotonic, hypertensive.

Keywords: Modern pharmacognosy, purity, potency, molecular, cardiotonic, hypertensive.

"Modern Concept of Pharmacognosy", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 2, page no.d301-d305, February-2024, Available :http://www.jetir.org/papers/JETIR2402338.pdf

"Modern Concept of Pharmacognosy", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 2, page no. ppd301-d305, February-2024, Available at : http://www.jetir.org/papers/JETIR2402338.pdf