• Gauraw Prasad

This paper delves into the significance and utilization of qualitative research methods within the automotive sector in the United Arab Emirates (UAE). While quantitative methodologies have long been dominant in this industry, qualitative research offers unique insights into consumer behavior, market trends, and technological advancements. Through a comprehensive review of literature and case studies, this paper elucidates the diverse applications of qualitative research in automotive design, marketing, innovation, and customer experience enhancement. Moreover, it highlights the opportunities associated with employing qualitative methodologies in a traditionally quantitative-driven industry, paving the way for a more holistic understanding and effective utilization of research techniques within the automotive domain.

Qualitative Research, Automotive Industry, Consumer Behavior, Market Trends, Innovation, Customer Experience, Consumer Insights, United Arab Emirates, Passenger Car Market.

"Exploring the Application of Qualitative Research in the UAE Passenger Car Market", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 2, page no.d593-d602, February-2024, Available :http://www.jetir.org/papers/JETIR2402371.pdf

"Exploring the Application of Qualitative Research in the UAE Passenger Car Market", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 2, page no. ppd593-d602, February-2024, Available at : http://www.jetir.org/papers/JETIR2402371.pdf