• Dr. Sujata Gokhale
• Ms. Neeti Karlekar

The study focuses on analyzing the impact of electronic media on the food habits of kids between the age group of 4 to 12 from a sociological perspective. Nowadays electronic media has become an unavoidable part of our lives irrespective of our age, gender, or religion. This media affects our decisions and choices. This research tries to elaborate on how this electronic media affects the food habits of kids. Kids consume various electronic media like Mobiles, Computers, and video games. But the most important electronic media that they use is Television. Through various cartoons, videos, and advertisements they see a lot of different food cultures and food products. Electronic media promotes both healthy and unhealthy food options. Primarily this media promotes unhealthy junk food and Western food. Children, aged 4 to 12, spend 2 to 3 hours daily engaging with electronic media. This not only influences their food choices and shapes ideas about what they should eat but also their eating habit. Despite this influence, the enduring strength of traditional family food culture plays a significant role, rendering the overall impact of electronic media on children's food habits relatively weak.

"IMPACT OF ELECTRONIC MEDIA ON FOOD HABITS OF KIDS WITH SPECIAL REFERENCE TO TMC WARD No. 20 FROM THANE (EAST)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 2, page no.f199-f208, February-2024, Available :http://www.jetir.org/papers/JETIR2402525.pdf

"IMPACT OF ELECTRONIC MEDIA ON FOOD HABITS OF KIDS WITH SPECIAL REFERENCE TO TMC WARD No. 20 FROM THANE (EAST)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 2, page no. ppf199-f208, February-2024, Available at : http://www.jetir.org/papers/JETIR2402525.pdf