• Dr. E. A. Parameswara Gupta
• B. Nethra
• Sandeep Y. N.
• Shareefa Bhanu
• Ramesh M. V.

The major purpose of the presented paper is to study whether the demographics of respondents impacts on the green practice in B2B concerns. Further, green practice in the form of purchase of green products, quality, image, satisfaction and loyalty also studied. The study also conducted to know green product price and green marketing practice. Satisfaction is the pleasure customers perceive when assessing a product service (Solimun, S, et al. 2018) and loyalty is defined as repeat buying frequency of same brand (Richard, L et al.1999).

Sustainability, loyalty, satisfaction, repurchase, professional buyers, environment, green, re-buy, organic, marketing.

"Green Marketing and Environmental Practice : Its impact on green satisfaction and loyalty in B2B entities at Bengaluru - A study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 2, page no.f307-f319, February-2024, Available :http://www.jetir.org/papers/JETIR2402538.pdf

"Green Marketing and Environmental Practice : Its impact on green satisfaction and loyalty in B2B entities at Bengaluru - A study", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 2, page no. ppf307-f319, February-2024, Available at : http://www.jetir.org/papers/JETIR2402538.pdf