• Dr. Syed Tabrez Hassan

The much-touted merger between Culver Max Entertainment (Sony India) and Zee Entertainment Enterprises (Zee) has been officially abandoned. The decision comes a little over two years after the merger was initially announced with considerable fanfare. The envisaged deal, had it been successful, aimed to establish a broadcasting powerhouse boasting 75 channels and two OTT platforms. This unified entity would have wielded a robust influence across various domains, including entertainment, sports, and regional channels Notably, the proposed merger presented a strategically sound proposition as there was minimal overlap between the two entities. The absence of significant duplications made it a clear and well-thought-out strategic fit. However, despite the initial enthusiasm and potential synergies, the merger faced challenges and hurdles that ultimately led to its cancellation. The termination of this merger marks a significant development in the media and entertainment landscape, shaping the trajectories of Culver Max Entertainment and Zee Entertainment Enterprises in distinct directions.

mergers, OTT, rule of three, consolidation

"Case study of failed merger of Sony and Zee: Paving ahead the consolidations in the industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 2, page no.g547-g550, February-2024, Available :http://www.jetir.org/papers/JETIR2402670.pdf

"Case study of failed merger of Sony and Zee: Paving ahead the consolidations in the industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 2, page no. ppg547-g550, February-2024, Available at : http://www.jetir.org/papers/JETIR2402670.pdf