• Dr.M. Kulasekhar

India is an agricultural country and one third population depends on the agricultural sector directly or indirectly. Agriculture remains as the main stray of the Indian economy since times immemorial. Indian agriculture contribution to the national gross domestic product (GDP) is about 25per cent. With food being the crowning need of mankind, much emphasis has been on adequate production and even distribution of food has of late become a high priority global concern. Agricultural Marketing continues to be the mainstay of life for majority of the Indian population. It contributes around 25% of the GDP and employs 65% of the workforce in the country. The Government of India under the ministry of agriculture has also set up specific commodity Boards and export promotion council for monitoring and boosting the production, consumption, marketing and export of various agricultural commodities.

Agricultural Marketing in India: Challenges and Policies

"Agricultural Marketing in India: Challenges and Policies ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 2, page no.g816-g831, February-2024, Available :http://www.jetir.org/papers/JETIR2402703.pdf

"Agricultural Marketing in India: Challenges and Policies ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 2, page no. ppg816-g831, February-2024, Available at : http://www.jetir.org/papers/JETIR2402703.pdf