• DR. ANITHA G

Customer Relationship Management (CRM) is a cornerstone of customer-oriented marketing strategies. It involves the collection, management, and analysis of customer data to enhance relationships and drive business growth. CRM systems help businesses understand their customers better, anticipate their needs, and deliver personalized experiences. In the digital age, E-CRM (electronic Customer Relationship Management) has become increasingly important. The purpose of study is to know various customer service benefits received from banks through E-CRM is crucial for understanding how technology impacts customer experiences in the banking industry. In order to gather data for this study's quantitative analysis, 320 respondents from different bank participated in the consumer survey. Factor Analysis was used for the Testing. The study's findings demonstrated the various benefits received by customers from banks through e-CRM into three main clusters Promotional Activities, One Stop Service for All Service, Prompt Information and Timely Access & Customer Delight.

Customers Relationship Management – Promotional Activities - One Stop Service for All Service - Prompt Information and Timely Access & Customer Delight.

"E-CRM SERVICE BENEFITS RECEIVED FROM SELECT BANK ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 3, page no.c504-c518, March-2024, Available :http://www.jetir.org/papers/JETIR2403262.pdf

"E-CRM SERVICE BENEFITS RECEIVED FROM SELECT BANK ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 3, page no. ppc504-c518, March-2024, Available at : http://www.jetir.org/papers/JETIR2403262.pdf