• Dr.Riya Mukhopadhyay

This study analyses the changing landscape of journalism as it undergoes a shift from print to digital platforms. Using a secondary research method, the research investigates key factors, challenges, and sustainable strategies for journalism in the digital age. The research draws upon a comprehensive analysis of existing literature and reports published over the last decade. It explores the impact of the digital shift on revenue models, audience engagement, and the role of social media in disseminating news. This research merges information from existing sources, providing a compact yet detailed narrative of the factors affecting journalism's sustainability in the digital realm. The aim is to deliver valuable insights to academics and journalists who are dealing with the challenges of the media's current transformation.

Journalism, Digital transformation, Sustainability, Audience engagement.

"Navigating the Shift: Analysing Print-to-Digital Transformation for Sustainable Journalism", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 3, page no.e317-e321, March-2024, Available :http://www.jetir.org/papers/JETIR2403437.pdf

"Navigating the Shift: Analysing Print-to-Digital Transformation for Sustainable Journalism", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 3, page no. ppe317-e321, March-2024, Available at : http://www.jetir.org/papers/JETIR2403437.pdf