• Dr. Jyoti Tiwari
• Dr. Karan Saxena

The internet is a medium that is soaring in polarity in almost every facet of the world and is used for a numerous of causes by persons, governments, universities and businesses. The term Internet is as a business tool for companies and individuals. The Internet shop offers dissimilar ways of online communications with communication differences tools that need a better decision of their effect on customer communications. Studies on online shopping highlighted the factors that influence online shopping as well as motives for, value of and antecedents of online buying behaviour. As a result, the academic researchers and the business world started to focus on the consumer side of the online purchasing behaviour and a lot of researches and articles were prepared to make guidance for the development of online shopping. The present study is critical analysis of various reviews based specifically on online and offline shopping for electronic goods. The nature of data used for this is purely secondary in nature and the library research type is being used. The study has shown the advent and development of Internet has created new opportunities for marketing professional to create better present marketing practices. Moreover, businesses continue to establish an online presence, they are finding that some consumers are still reluctant to switch in that same direction.

Internet, Consumer Behaviour, Online and offline shopping

"CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE AND OFFLINE SHOPPING WITH SPECIAL REFERENCE TO ELECTRONIC GOODS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 3, page no.f316-f322, March-2024, Available :http://www.jetir.org/papers/JETIR2403538.pdf

"CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE AND OFFLINE SHOPPING WITH SPECIAL REFERENCE TO ELECTRONIC GOODS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 3, page no. ppf316-f322, March-2024, Available at : http://www.jetir.org/papers/JETIR2403538.pdf