• Sanjoy Mondal

ABSTRACT: This study examines marketing of library and information services for better uses of the library services in the colleges under Calcutta university. Marketing play a vital role in creating awareness for library and information products and services. The study has used the two most common methods of survey, as the descriptive survey method and the questionnaire method through simple random sampling. The study is an original research work mainly dealing with data collected through survey of the students among the students from St. Xavier’s college, Kolkata, Ramkrishna Mission Residential college and Ramkrishna Mission Vidyamandir situated in Kolkata, West Bengal, India. This paper aims to perform a comparative analysis of the services provided by the libraries of these three colleges.

KEY WORDS: Marketing, Information product and services, Research work, Data collection, Library services

"“Marketing of Library and Information products and Services of three autonomous colleges under Calcutta University, West Bengal: a comparative study”.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 3, page no.h71-h76, March-2024, Available :http://www.jetir.org/papers/JETIR2403714.pdf

"“Marketing of Library and Information products and Services of three autonomous colleges under Calcutta University, West Bengal: a comparative study”.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 3, page no. pph71-h76, March-2024, Available at : http://www.jetir.org/papers/JETIR2403714.pdf