• K.Amutha
• S.Sanjay
• G.Shree Dharshini
• S.Sushma
• T. Sri Saravanan

Retail financial backers are people who put their own assets in monetary business sectors, like stocks, securities, common assets, and different protections. Dissimilar to institutional financial backers, who oversee huge pools of cash for associations like benefits assets, gifts, or insurance agency, retail financial backers exchange and contribute for their own records. These financial backers are habitually viewed as the underpinning of the monetary framework since they increment liquidity and are fundamental for the democratization of speculation. By and large, risk resilience, market standpoint, and individual monetary goals guide the choices made by retail financial backers. They could utilize an assortment of money management strategies, from more dynamic exchanging to long haul purchase and-hold techniques. 200 samples were taken for coimbatore retail investors. All in all, this study has revealed insight into the venture ways of behaving of retail financial backers, uncovering bits of knowledge into their inclinations and propensities. We noticed an outstanding tendency towards incessant commitments, especially with a critical part leaning toward month to month speculations. Moreover, the information recommends an expected divergence between financial backers' gamble resilience levels and their picked venture recurrence, indicating fascinating elements inside their dynamic cycles.

Retail, Investment, Investors, Investment Behaviour

"INVESTMENT BEHAVIOUR OF RETAIL INVESTORS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 3, page no.i525-i533, March-2024, Available :http://www.jetir.org/papers/JETIR2403865.pdf

"INVESTMENT BEHAVIOUR OF RETAIL INVESTORS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 3, page no. ppi525-i533, March-2024, Available at : http://www.jetir.org/papers/JETIR2403865.pdf