• Rajdev Nayak
• Dr. Suniti Sood

Contemporary Issues in Transformation of Fashion Industry with Indian Arts: With Special References to Kantha Fashion Industry of West Bengal Rajdev Nayak1, Dr Suniti Sood2 1Research Scholar, 2Associate Professor Fine Arts Department Amity University Haryana ABSTRACT In the apparel industry, the use of traditional aspects in a design enhances its popularity and acceptance. In contemporary times, technology plays a crucial role in the advancement of fashion, although it never serves as a substitute for the traditional aspects incorporated into modern fashion design. Kantha has seen growth and transformation, transitioning from a modest domestic craft to an esteemed art form. The Kantha labour pattern of rural artisans has remained largely unchanged for decades. The rural landscape remains almost unchanged. The objective of this study is to investigate the current challenges faced by the fashion industry in relation to Indian arts and Kantha embroidery. Through a creative process, the aim is to revive and preserve the unique qualities, legacy, and practices of Kantha embroidery, as well as address the factors contributing to its popularity in West Bengal. The findings of this study demonstrate the current challenges in transitioning from traditional art to modern clothing design by examining the utilization of mind mapping, mood boards, color boards, style boards, accessories boards, fabric swatches, and the final sketch. The research will demonstrate the evolution of traditional Kantha needlework and its integration with Khadi cloth to create a novel design trend in West Bengal.

Indian Arts, Kantha, Fashion Arts, Fashion industry, issues, contemporary issues

"Contemporary Issues in Transformation of Fashion Industry With Indian Arts: With Special References to Kantha Fashion Industry of West Bengal", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 3, page no.j213-j221, March-2024, Available :http://www.jetir.org/papers/JETIR2403931.pdf

"Contemporary Issues in Transformation of Fashion Industry With Indian Arts: With Special References to Kantha Fashion Industry of West Bengal", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 3, page no. ppj213-j221, March-2024, Available at : http://www.jetir.org/papers/JETIR2403931.pdf