• Abhishek Srivastava
• Dr. Umesh Kumar Saxena

The continuous development and dissemination of digital technologies has created new opportunities and challenges for the sustainability of new media. This paper provides critically insight and analysis of the digital ethics in digital dispersion, which refers to the process of spreading and sharing digital content across different platforms and devices. The paper explores the digital ethics, ethical issues and situations that arise from the digital dispersion of online news media, such as privacy, accuracy, accountability, transparency, and diversity. It also discusses the implications of ethics in digital dissemination of media content for the sustainability of new media production and consumption. The paper also discussed that digital ethics is not only an individual responsibility, but it is also a systemic and collective subject that requires the collaboration and coordination of various stakeholders, such as media professionals, regulators, educators, and users. The paper also suggests some possible strategies and solutions to foster digital ethics and sustainability in the digital age.

Digital Ethics, Media Law, Digital Journalism, Ethics and Online News Media,Digitization, Digital age, Online Privacy, Digital Literacy.

"A Critical Analysis to understand the Digital Ethics in Digital dispersion of Media Messages in achieving the Sustainability of New Media.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 3, page no.j332-j339, March-2024, Available :http://www.jetir.org/papers/JETIR2403946.pdf

"A Critical Analysis to understand the Digital Ethics in Digital dispersion of Media Messages in achieving the Sustainability of New Media.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 3, page no. ppj332-j339, March-2024, Available at : http://www.jetir.org/papers/JETIR2403946.pdf