• Mitesh Radheshyam Lohia
• Pradeep Prajapati
• Bhavana Choudhary

Britannia Industries Ltd., founded in 1892, is a leading Indian FMCG Company known for Biscuits, Dairy and Baked Goods. Named after Roman Britain, Britannia has a rich history and a strong market presence, holding 28% of the Food Aggregator Market Share in India. The survey aims to analyses Demographic Details, Preferences, Consumption Patterns, Brand Loyalty, and Satisfaction toward Britannia Industries among respondents in the suburban area of Mumbai City. The Research Methodology employed a Descriptive approach, focusing on Britannia Industries Ltd. among Suburban Mumbai Residents. Statistical Analysis, including Frequency and Percentages, was used, with data collected from 491 respondents via Google Forms. The survey in Mumbai's suburban area shows a majority of 10-20 year olds with 12th Pass Qualifications. Amul leads as the favored FMCG Brand, with biscuits being the top product. Britannia enjoys High Awareness and Satisfaction Levels, especially for its Breads and Biscuits, among a diverse occupational demographic. The study concludes that FMCG Consumption is significant in Suburban Mumbai, with Amul, Britannia, and Nestle being preferred Brands. Consumers show preferences, particularly for Biscuits, Breads, and Dairy Products. Britannia enjoys high awareness, with many consumers purchasing and expressing satisfaction with its products, highlighting its strong market position. Britannia Industries Ltd. creates impacts on Mumbai's Suburban Economy includes Job Creation, Consumer Spending, Market Competition, Advertising, Retail Sector Support and Brand Loyalty, highlighting the FMCG Sector's Economic Significance and Growth Potential.

Britannia Industries Ltd., Customer Satisfaction, FMCG Company, Food Aggregator Market Share, Mumbai City

"A study on Customer Satisfaction of Individuals of Suburban areas of Mumbai City towards the Britannia Industries Ltd.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.a371-a386, April-2024, Available :http://www.jetir.org/papers/JETIR2404051.pdf

"A study on Customer Satisfaction of Individuals of Suburban areas of Mumbai City towards the Britannia Industries Ltd.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppa371-a386, April-2024, Available at : http://www.jetir.org/papers/JETIR2404051.pdf