UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 11 Issue 4
April-2024
eISSN: 2349-5162

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Published Paper ID:
JETIR2404103


Registration ID:
536107

Page Number

b17-b23

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Title

A STUDY ON PERCEPTION AND BUYING BEHAVIOUR OF VARIOUS BRANDED CARS WITH SPECIAL REFERENCES TO COLLEGE STUDENTS IN COIMBATORE CITY

Abstract

This study delves into the intricate dynamics of perception and buying behavior exhibited by college students towards different branded cars in Coimbatore City, a bustling urban center in Tamil Nadu, India. With the automotive industry witnessing rapid evolution and diverse consumer preferences, understanding the nuanced perspectives of this demographic segment holds paramount importance for car manufacturers and marketers.

Key Words

perception, marketing, consumer behaviour

Cite This Article

"A STUDY ON PERCEPTION AND BUYING BEHAVIOUR OF VARIOUS BRANDED CARS WITH SPECIAL REFERENCES TO COLLEGE STUDENTS IN COIMBATORE CITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.b17-b23, April-2024, Available :http://www.jetir.org/papers/JETIR2404103.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A STUDY ON PERCEPTION AND BUYING BEHAVIOUR OF VARIOUS BRANDED CARS WITH SPECIAL REFERENCES TO COLLEGE STUDENTS IN COIMBATORE CITY ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppb17-b23, April-2024, Available at : http://www.jetir.org/papers/JETIR2404103.pdf

Publication Details

Published Paper ID: JETIR2404103
Registration ID: 536107
Published In: Volume 11 | Issue 4 | Year April-2024
DOI (Digital Object Identifier):
Page No: b17-b23
Country: Coimbatore, Tamilnadu, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR2404103
Published Paper PDF: https://www.jetir.org/papers/JETIR2404103

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