• Ms S.P. MAHALAKSHMI DEVI
• Ms. J SRI KEERTHANA

In today's digital age, social media platforms have become integral in shaping consumer behavior, particularly in the tourism sector. This study delves into the intricate relationship between social media and consumer behavior in the context of tourism. Utilizing a mixed-methods approach, both quantitative analysis and qualitative insights were gathered to understand how social media influences tourists' decision-making processes. Through surveys this research elucidates the various factors that drive consumer engagement, information seeking, decision-making, in the realm of tourism. The findings reveal the significant impact of social media on tourists' perceptions, preferences, and choices. Furthermore, this study identifies key trends and opportunities for tourism businesses to effectively leverage social media platforms in enhancing customer experiences. Ultimately, this research contributes to the burgeoning field of tourism studies on the evolving dynamics between social media and consumer behavior, offering valuable insights for marketers, and researchers alike.

tourism, social media, consumer behavior, trends, information seeking, engagement

"A STUDY ON CONSUMER BEHAVIOR TOWARDS TOURISM THROUGH SOCIAL MEDIA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.b24-b30, April-2024, Available :http://www.jetir.org/papers/JETIR2404104.pdf

"A STUDY ON CONSUMER BEHAVIOR TOWARDS TOURISM THROUGH SOCIAL MEDIA ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppb24-b30, April-2024, Available at : http://www.jetir.org/papers/JETIR2404104.pdf