• Mr. R. ELANGO
• Dr.S.SAIKRISHNAN

Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitable. According to American marketing associations (AMA), marketing is the process of planning and executing the conception, pricing, promotion and distribution of products that satisfy the consumers satisfaction. The major objectives of the study is identify the factor influence the consumers in buying products at hypermarkets and to measure the satisfaction and challenges faced by the consumers in hypermarkets. Supermarkets and hypermarkets are two different types of shopping stores where customers purchase their groceries, food and other household supplies. The sample size of the study is 100 respondents and researcher adopts the simple convenance sampling technique for the study. The location of the study is Coimbatore city. Simple statistical tools are used by the researcher for data analysis.

Hypermarket, Supermarket, groceries stores, departmental store, Satisfaction level, factors influenced, challenges faced.

"A STUDY ON CONSUMERS SATISFACTION TOWARDS HYPERMARKETS WITH SPECIAL REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.b41-b49, April-2024, Available :http://www.jetir.org/papers/JETIR2404106.pdf

"A STUDY ON CONSUMERS SATISFACTION TOWARDS HYPERMARKETS WITH SPECIAL REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppb41-b49, April-2024, Available at : http://www.jetir.org/papers/JETIR2404106.pdf