• MS. T. INDUMATHY
• DrS.JEYALSKHMI

This study investigates the consumer perception towards millets among households in Coimbatore city, shedding light on their awareness, attitudes, and purchasing behavior regarding this traditional yet nutritious grain. Millets, with their rich nutritional profile and environmental sustainability, have gained attention globally as a potential solution to food security and health challenges. However, their acceptance and consumption patterns among urban households, particularly in cities like Coimbatore, remain underexplored. Utilizing a mixed-methods approach, including surveys and interviews, this research aims to uncover the factors influencing consumer perception towards millets, including socio-demographic characteristics, knowledge levels, cultural influences, and perceived benefits and barriers. The findings will contribute to understanding the dynamics of millet consumption in urban settings and inform strategies for promoting their uptake in household diets, thereby fostering healthier and more sustainable food systems.

Consumer perception , Coimbatore city, Dietary preferences, Food consumption, Health awareness , Nutritional value

"CONSUMER PERCEPTION TOWARDS MILLETS AMONG HOUSEHOLDS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.b50-b59, April-2024, Available :http://www.jetir.org/papers/JETIR2404107.pdf

"CONSUMER PERCEPTION TOWARDS MILLETS AMONG HOUSEHOLDS IN COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppb50-b59, April-2024, Available at : http://www.jetir.org/papers/JETIR2404107.pdf