• Mr.P.SIDDHARTH
• Dr.S.SAIKRISHNAN

This study delves into the awareness and participation levels of commerce students in the Indian stock market, with a specific focus on Coimbatore city. The Indian stock market serves as a significant avenue for investment and wealth creation, yet the extent to which commerce students are aware of its functioning and actively engage with it remains underexplored. Through a mixed-methods approach encompassing surveys and interviews, this research investigates the knowledge levels, attitudes, and barriers influencing commerce students' involvement in stock market activities. Additionally, it explores the impact of educational curriculum, personal finance literacy, and socio-economic factors on students' perceptions and behaviors towards stock market participation. Findings from this study not only contribute to academic literature but also provide valuable insights for educational institutions, policymakers, and market stakeholders to enhance financial literacy initiatives and promote greater participation of youth in the Indian stock market.

Awareness, Participation, Commerce students, Indian stock market, Financial literacy, Investment behaviour, Educational curriculum, Socio-economic factors, Youth engagement.

"A STUDY ON AWARENESS AND PARTICIPATION OF COMMERCE STUDENTS IN THE INDIAN STOCK MARKET ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.b490-b496, April-2024, Available :http://www.jetir.org/papers/JETIR2404156.pdf

"A STUDY ON AWARENESS AND PARTICIPATION OF COMMERCE STUDENTS IN THE INDIAN STOCK MARKET ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppb490-b496, April-2024, Available at : http://www.jetir.org/papers/JETIR2404156.pdf