• DR. PADMAJA.D.V
• RISHI KUMAR J
• SABHARISH S
• SRINIVESH PRABHU
• VISHNU K

The integration of artificial intelligence in social media platforms has revolutionized how user interact, consume content, and engage with digital communities. This paper explores the multifaceted implications and impact of AI on social media, considering both the positive and negative ramifications. On the positive side, AI-driven algorithms enhance user experience through personalized content recommendation, sentiment analysis, and targeted advertising. However, concerns arise regarding privacy infringement, algorithmic bias, and the proliferation of misinformation. This abstract provides a concise overview of the key themes and discussions surrounding the role of AI in shaping the landscape of social media, highlighting the need for ethical guidelines, regulatory frameworks, and ongoing research to mitigate potential risks and maximize societal benefits.

Artificial intelligence, Social media platforms, Positive and Negative impact

"IMPLICATIONS AND IMPACT ON AI IN SOCIAL MEDIA WITH REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.b502-b507, April-2024, Available :http://www.jetir.org/papers/JETIR2404158.pdf

"IMPLICATIONS AND IMPACT ON AI IN SOCIAL MEDIA WITH REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppb502-b507, April-2024, Available at : http://www.jetir.org/papers/JETIR2404158.pdf