• Mr. ARAVINDH M
• DrS.JEYALSKHMI

The advent of stock trading apps has revolutionized the landscape of stock market participation, particularly among retail investors. This study investigates the impact of stock trading apps on the behaviour of retail investors in the stock market, focusing on the Coimbatore city context. Through a combination of quantitative analysis and qualitative insights, this research aims to shed light on the patterns, motivations, and consequences of using stock trading apps among retail investors in Coimbatore.The study employs a mixed-methods approach, incorporating surveys, interviews, and data analysis of stock trading activities facilitated by apps. Key factors examined include the frequency of trading, investment strategies, risk tolerance, and the influence of app features on decision-making. Additionally, the study explores the psychological aspects of app usage, such as overtrading tendencies and the impact on investor sentiment.The findings of this research will contribute to a better understanding of how stock trading apps shape the behaviour of retail investors in the Coimbatore stock market.

Stock Trading Apps, Retail Investors, Behaviour, Stock Market, Coimbatore City, Investment Patterns, Decision-Making, Risk Tolerance, Psychological Effects, Digitalization of Financial Markets.

"IMPACT OF STOCK TRADING APP ON RETAIL INVESTORS BEHAVIOUR IN THE STOCK MARKET WITH REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.b629-b637, April-2024, Available :http://www.jetir.org/papers/JETIR2404170.pdf

"IMPACT OF STOCK TRADING APP ON RETAIL INVESTORS BEHAVIOUR IN THE STOCK MARKET WITH REFERENCE TO COIMBATORE CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppb629-b637, April-2024, Available at : http://www.jetir.org/papers/JETIR2404170.pdf