• Ms.S.K.SAMYUKTHA
• DrS.JEYALSKHMI

This study investigates the challenges encountered by small and medium-sized entrepreneurs (SMEs) in Tirupur City, India, as a result of the proliferation of hypermarkets. As hypermarkets continue to expand, SMEs face a myriad of obstacles including increased competition, pricing pressures, and changing consumer preferences. Through qualitative interviews and surveys, this research aims to identify the specific challenges faced by SMEs and explore potential strategies for mitigating these challenges. Findings from this study will contribute to the existing literature on SMEs in hypermarket environments and provide valuable insights for policymakers, entrepreneurs, and industry stakeholders seeking to support the growth and sustainability of SMEs in Tirupur City and beyond.

Small and Medium-sized Entrepreneurs (SMEs), Hypermarkets, Challenges, Competition, Pricing Pressures, Consumer preferences

"A STUDY ON PROBLEMS FACED BY SMALL AND MEDIUM-SIZED ENTREPRENEURS DUE TO THE GROWTH OF THE HYPER-MARKET ENNVIRONMENT IN TIRUPUR CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.b638-b647, April-2024, Available :http://www.jetir.org/papers/JETIR2404171.pdf

"A STUDY ON PROBLEMS FACED BY SMALL AND MEDIUM-SIZED ENTREPRENEURS DUE TO THE GROWTH OF THE HYPER-MARKET ENNVIRONMENT IN TIRUPUR CITY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppb638-b647, April-2024, Available at : http://www.jetir.org/papers/JETIR2404171.pdf