• Aditi Arya

In today's competitive marketplace, businesses strive to capture consumer attention and loyalty through effective product packaging design and online customer reviews. This research investigates the impact of these factors on brand recognition and online purchase intention. The study investigates the relationship between product perception and brand memorability as it relates to packaging design components such as colour, graphics, and materials. It also looks at how brand perception and customer trust are affected by the volume, tone, and substance of online customer reviews. The findings showed that the design of product packaging has a big impact on brand awareness since it serves as a visual clue to customers about the company's identity and values. Online customer reviews also serve as social verification of a product's legitimacy and quality, which significantly influences consumer attitudes and purchasing decisions. The implications of this research extend to marketers, offering insightful advice on how to manage online reputation and create packaging tactics that improve brand awareness and encourage online purchase intention. Businesses may maximise their marketing efforts to strengthen their brand visibility and increase online sales in an increasingly competitive digital marketplace by recognising the relationship between product packaging design and online reviews.

product packaging design, online customer reviews, brand recognition, online purchase intention, consumer behaviour

" Analysing and assessing the effect of Product Packaging Design and Online Customer Reviews on Brand Recognition and Online Purchase Intention", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.c376-c393, April-2024, Available :http://www.jetir.org/papers/JETIR2404245.pdf

" Analysing and assessing the effect of Product Packaging Design and Online Customer Reviews on Brand Recognition and Online Purchase Intention", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppc376-c393, April-2024, Available at : http://www.jetir.org/papers/JETIR2404245.pdf