• Ningombam Gandhi Singh
• Anurag Mehta
• Shaifali Aggarwal
• Dr. Polamarasetty Bala Narendra Kiran

This research study examines the job satisfaction of employees in the Indian retail industry, focusing on the cities and union territory of Jalandhar, Ludhiana, and Chandigarh. It looks at factors like work-life balance, pay and benefits, job security, employee welfare, organizational culture, and work environment to understand the similarities and differences in job satisfaction levels across these regions. The study explores the use of existing technologies such as Google Forms for surveys, Tableau for data visualization, and MS Excel for data management to address the research problem. The Indian retail sector comprises both organized and unorganized segments, with diverse formal and informal retailing formats catering to different consumer needs. However, there is a lack of comprehensive research on the regional variations in employee job satisfaction within this industry. Drawing from a comprehensive review of research across various industries and locations, this paper identifies gaps in understanding how regional factors influence job satisfaction. Existing studies highlight the complex nature of job satisfaction, which is shaped by diverse elements like workplace environment, pay, leadership, and work-life balance. This project pioneers a comparative analysis of employee job satisfaction in the retail industry across the Indian cities and union territory of Jalandhar, Ludhiana, and Chandigarh. By addressing this gap, the study aims to offer valuable insights into how socioeconomic and cultural differences impact employee satisfaction levels in different regions. Additionally, it seeks to provide practical strategies tailored to the specific dynamics of each state's retail sector, to enhance employee well-being and organizational performance. Ultimately, the study's objectives include comparing job satisfaction levels, identifying influencing factors within each city's unique context, and proposing strategies for optimizing workforce satisfaction and organizational performance. By contributing to academic knowledge and offering practical implications, this research aims to aid industry stakeholders in developing targeted strategies for enhancing employee job satisfaction across diverse regions within the retail industry.

A STUDY ON EMPLOYEE JOB SATISFACTION IN THE RETAIL INDUSTRY IN PUNJAB

"A STUDY ON EMPLOYEE JOB SATISFACTION IN THE RETAIL INDUSTRY IN PUNJAB ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.c539-c563, April-2024, Available :http://www.jetir.org/papers/JETIR2404261.pdf

"A STUDY ON EMPLOYEE JOB SATISFACTION IN THE RETAIL INDUSTRY IN PUNJAB ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppc539-c563, April-2024, Available at : http://www.jetir.org/papers/JETIR2404261.pdf