• Karan Dua
• Kamala Ranjan Malik
• Anup Sharma

This research study investigates the part of personalization in digital marketing strategies for ed tech companies. This is important both to the field of business and academia because, with the rapid development of digital technologies and an increasing demand for personalized educational experiences, it becomes essential to understand how ed tech companies use personalization as a marketing tool. The investigation has employed qualitative analysis which looks into the range, effectiveness and consequences of personalized strategies used in education technology marketing. The research will employ interviews, surveys and data analysis on different marketing strategies as well as consumer responses to identify key personalization tactics used by ed tech companies; evaluate their impact on user engagement, satisfaction and conversion rates; and understand the challenges and opportunities of personalized marketing in online learning environments. Such findings are relevant to different stakeholders such as ed tech businesses, marketers, educators policymakers, and researchers since they help them make informed choices that can spur innovation in digital marketing techniques within the e-learning sector.

Ed tech, Personalized Learning, Digital Marketing, User Engagement

" Personalization in Digital marketing of Ed Tech industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.c767-c775, April-2024, Available :http://www.jetir.org/papers/JETIR2404283.pdf

" Personalization in Digital marketing of Ed Tech industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppc767-c775, April-2024, Available at : http://www.jetir.org/papers/JETIR2404283.pdf