• Prikshit Kumar
• Aakash Randhawa
• Siya Monga

The purpose of this research paper is to identify the determinants which influence the sustainable consumer behavior in the apparel industry. The data was collected through a questionnaire in which 100 people have responded. the Findings suggest that there is a significant correlation between the determinants which are marketing strategies, brand reputation, price sensitivity and environmental consciousness and buying behavior of apparel products

sustainable consumer behavior, determinants, sustainability, price, environment, brand, marketing

"Identifying determinants of sustainable consumer behavior in apparel industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.c867-c874, April-2024, Available :http://www.jetir.org/papers/JETIR2404292.pdf

"Identifying determinants of sustainable consumer behavior in apparel industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppc867-c874, April-2024, Available at : http://www.jetir.org/papers/JETIR2404292.pdf