• Dr.A.KUSUMA
• Dr.P.SOBHA

Abstract: This research examines the effectiveness of Information, Education, and Communication (IEC) initiatives among Self-Help Group (SHG) women in rural areas of Tirupati District, Andhra Pradesh. The study aims to assess awareness levels regarding IEC and health issues among SHG women. Adopting purposive stratified random sampling, 500 SHG beneficiaries were selected, with 250 each from Chandragiri Mandal and Ramachandrapuram (RC Puram) Mandal. Data was collected through structured interviews. The findings reveal that the adoption of new technologies has significantly enhanced income generation among SHG women and increased awareness of health issues such as HIV/AIDS and contraception methods. Furthermore, the study highlights the importance of legal frameworks addressing issues like sexual harassment and domestic violence. The success of IEC initiatives is evidenced by the extensive knowledge and awareness demonstrated by SHG women on various health topics.

Keywords: Information, Education, Communication, Self-Help Group Women, Rural Areas, Tirupati District, Andhra Pradesh, Health Awareness, HIV/AIDS, Contraception, Legal Frameworks, Income Generation

" Empowering Rural Women through Information, Education, and Communication: A Study in Tirupati District, Andhra Pradesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.d148-d155, April-2024, Available :http://www.jetir.org/papers/JETIR2404324.pdf

" Empowering Rural Women through Information, Education, and Communication: A Study in Tirupati District, Andhra Pradesh", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppd148-d155, April-2024, Available at : http://www.jetir.org/papers/JETIR2404324.pdf