• Reetika Agrawal

In the fast-moving consumer goods (FMCG) sector, understanding consumer behavior and factors influencing purchasing decisions is paramount for businesses to thrive. This study delves into the intricate relationship between product information, pricing strategies, consumer buying behavior, and customer satisfaction within the FMCG sector. The research employs a mixed-methods approach, combining quantitative analysis through surveys and qualitative exploration via interviews. The data collection process involves sampling consumers across various demographics to ensure a comprehensive understanding of diverse perspectives. The findings reveal a significant correlation between product information accessibility and consumer purchasing behavior. Consumers exhibit a propensity to make informed choices when presented with detailed product information, including ingredients, nutritional value, and usage instructions. Moreover, the study underscores the importance of transparent and accurate product labelling in fostering consumer trust and loyalty. Pricing strategies emerge as a critical determinant influencing consumer behavior within the FMCG sector. While price sensitivity varies across different consumer segments, the research highlights the role of perceived value in shaping purchasing decisions. Consumers tend to evaluate products based on their perceived benefits relative to the price, emphasizing the need for businesses to align pricing with perceived value propositions. Furthermore, the study explores the interplay between pricing strategies and customer satisfaction. It identifies a nuanced relationship wherein excessively high prices may deter consumers despite product quality, while excessively low prices might raise suspicions regarding product authenticity and quality. Achieving a balance between affordability and perceived value is imperative for enhancing customer satisfaction and fostering long-term brand loyalty. Additionally, the research sheds light on the influence of promotional activities and discounts on consumer behavior. While promotional offers can stimulate short-term sales, their impact on long-term customer satisfaction requires careful evaluation. Overreliance on promotional pricing strategies may erode brand equity and diminish perceived product value over time. The study also underscores the significance of omnichannel retailing and digital platforms in shaping consumer behavior in the FMCG sector. With the proliferation of e-commerce and mobile applications, consumers have greater access to product information, reviews, and pricing comparisons. Businesses must leverage digital platforms to engage with consumers, provide relevant product information, and offer personalized shopping experiences to enhance customer satisfaction. In conclusion, this research elucidates the intricate dynamics between product information, pricing strategies, consumer buying behavior, and customer satisfaction in the FMCG sector. By understanding these dynamics, businesses can formulate effective marketing strategies, optimize pricing decisions, and enhance customer experiences to remain competitive in a dynamic marketplace.

: FMCG, Consumer Behavior, Product Information, Pricing Strategies, Customer Satisfaction, Marketing Strategies

"THE IMPACT OF PRODUCT INFORMATION AND PRICING ON CONSUMER BUYING BEHAVIOUR AND CUSTOMER SATISFACTION IN FMCG SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.d246-d265, April-2024, Available :http://www.jetir.org/papers/JETIR2404336.pdf

"THE IMPACT OF PRODUCT INFORMATION AND PRICING ON CONSUMER BUYING BEHAVIOUR AND CUSTOMER SATISFACTION IN FMCG SECTOR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppd246-d265, April-2024, Available at : http://www.jetir.org/papers/JETIR2404336.pdf