• Ritu Kumari Agarwal
• Arti Gaur

This research paper delves into the multifaceted realm of digital marketing, aiming to unravel its dynamic landscape. Through a comprehensive analysis of contemporary strategies, trends, and challenges, the study navigates the evolving online business environment. Emphasizing the importance of strategic prowess, the paper explores innovative approaches and best practices that shape successful marketing campaigns in the cyber age. Metrics and their implications are scrutinized, offering a holistic understanding of the effectiveness of digital marketing efforts. The research contributes to a deeper comprehension of the subject, paving the way for informed decisions and future prospects in this ever-changing domain.

digital marketing, digital marketing strategy, traditional marketing, challenges of digital marketing

"Unlocking Success: A Comprehensive Exploration of Innovative Approaches and Best Practices in Digital Marketing Strategies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.d461-d474, April-2024, Available :http://www.jetir.org/papers/JETIR2404362.pdf

"Unlocking Success: A Comprehensive Exploration of Innovative Approaches and Best Practices in Digital Marketing Strategies", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppd461-d474, April-2024, Available at : http://www.jetir.org/papers/JETIR2404362.pdf