• Saket Mishra
• Muskan Kumari
• Ashwariya Sharma

In the hypothetical future of our online world, known as the Metaverse, there will be a constant online three-dimensional digital environment. The old-fashioned way of advertising became the "METAVERSE" era. In the present day, Metaverse modifies user reviews of products and services. An ad related full-size Metaverse is used in the workplace. Metaverse marketing primarily focuses on the strategic approach, Metaverse components, and scope. Metaverse advertising and marketing technique has been integrated by several businesses to promote their products. This article looks at the Metaverse and how it relates to marketing in all its many forms and ways.

Metaverse, Fashion industry, Marketing communication, Virtual reality ,Augmented reality ,NFTs (Non-fungible tokens) ,Brand visibility, Consumer engagement, Data privacy, Security concerns

"The rise of Metaverse and its implications for Brand Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.d550-d558, April-2024, Available :http://www.jetir.org/papers/JETIR2404372.pdf

"The rise of Metaverse and its implications for Brand Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppd550-d558, April-2024, Available at : http://www.jetir.org/papers/JETIR2404372.pdf