• Prachi Prerana Jena

The research presented here explores how AI-enabled marketing affects social media-based individualized customer experiences with a focus on young consumers who are students. In order to understand consumer preferences and habits, businesses can better target their social media marketing efforts. This study investigates how AI algorithms evaluate data through a mixed-methods approach that includes surveys and case studies. The results demonstrate that by helping companies gain a deeper understanding of their target market and adjust their marketing tactics accordingly, AI-powered marketing has the ability to greatly improve optimized consumer experiences. Increased customer pleasure, loyalty, and engagement follow from this. By facilitating more meaningful connections between marketers and customers on social media, AI is revolutionizing marketing strategies, and our research helps to better comprehend this trend. It also emphasizes how crucial it is to use AI technology wisely in order to boost customer loyalty and corporate productivity

Artificial intelligence, marketing strategy, consumer behavior, social media platforms, data analysis, personalized content, customer engagement, brand loyalty, and business performance.

"“The effect of AI- enabled marketing on personalized customer experience using social media”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.d559-d568, April-2024, Available :http://www.jetir.org/papers/JETIR2404373.pdf

"“The effect of AI- enabled marketing on personalized customer experience using social media”", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppd559-d568, April-2024, Available at : http://www.jetir.org/papers/JETIR2404373.pdf