• Aditi Kumari
• Shreya Tripathi

This research paper delves into the pivotal role of Green Festival Marketing in fostering destination sustainability. As global concerns about environmental degradation and climate change escalate, the tourism industry faces mounting pressure to adopt sustainable practices. Green Festival Marketing, characterized by its emphasis on eco-friendly initiatives, plays a crucial role in promoting sustainable tourism practices within destination areas. The paper begins by exploring the concept of sustainability in the context of tourism and highlights the importance of responsible environmental stewardship. It then shifts focus to Green Festival Marketing as a strategic approach to promote sustainable tourism. Through a comprehensive literature review, the paper identifies key components of Green Festival Marketing, including eco-friendly event planning, promotion of local culture and heritage, community engagement, and the integration of sustainable technologies. Using a mixed-methods approach, the study examines the impact of Green Festival Marketing on destination sustainability. Quantitative surveys and qualitative interviews are conducted to gather insights from both tourists and local stakeholders. The findings shed light on the effectiveness of Green Festival Marketing strategies in enhancing environmental conservation, supporting local communities, and fostering visitor satisfaction. Overall, this research contributes to the growing body of knowledge on sustainable tourism and underscores the significance of Green Festival Marketing as a catalyst for positive environmental and socio-economic outcomes within destination areas. The paper concludes with recommendations for policymakers, destination managers, and marketers to further leverage Green Festival Marketing for sustainable tourism development.

Desination sustainability, Green festival marketing, Eco friendly, Sustainable tourism

"Green festival marketing for ensuring destination sustainability", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.e54-e72, April-2024, Available :http://www.jetir.org/papers/JETIR2404406.pdf

"Green festival marketing for ensuring destination sustainability", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppe54-e72, April-2024, Available at : http://www.jetir.org/papers/JETIR2404406.pdf