• Dr.Smita Kochummen
• Rejani K.R.

Work-life Balance and employee retention strategies are the two important terms predicting the satisfaction of employees. Since the new generation private banks generally have a lot of pressure to sustain their stability in the market. As usual, the pressure will always affect employees. Work-life balance is the effective management of the career and personal life of an employee. An employee who lacks this balance may struggle to survive with those. It is an equilibrium point where he will get satisfaction from both. An employee should be skilled to manage both. There is a chance to drop their jobs and go to some other jobs which give satisfaction. Due to this, organizations introduced so many retention strategies. Like that private sector banks also introduced some strategies. The main objective of the study is to find out the relationship between work-life balance end employee retention.

Employee retention strategy, Work life balance, New Generation Banks.

"Analysis of work-life balance and employee retention in new generation private banks", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.f466-f475, April-2024, Available :http://www.jetir.org/papers/JETIR2404549.pdf

"Analysis of work-life balance and employee retention in new generation private banks", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppf466-f475, April-2024, Available at : http://www.jetir.org/papers/JETIR2404549.pdf