• SUBHAM SAHOO

We are passing through the technological era which influences our business environment. The flow of change in technology is visible in our environment as well as in the business sectors, the main example is digital accounting. Digital accounting helps owners and lets their accountants complete functional tasks more quickly and accurately, as well as interpret and report data more efficiently. This way, business owners can focus on their strategic roles and handle complex issues. The research study “The Future of Digital Accounting in Increasingly Complex Business Environment” was carried out in twin city of Cuttack and Bhubaneswar. The Objective of the study is to understand the current status and impact of digital accounting for its users in the complex business environment as well as explore some suggestive measures so that its scope will be spread widely. In the Scope of this research, we carried out several studies regarding understanding the current situation in the sectors, digital accounting software and its users. The Methodology used here are the online survey- for which we obtained 102 responses through google forms which helps us to generalise our data. Our Findings have enabled us to answer our research questions and demonstrate that the digital accounting users are satisfied with digital accounting software. Digital accounting software not only help them in in increasingly complex business environment but also helps in making smoother and easy flow of accounting work. Despite the advantages users are facing many challenges also in the age of digitization. One of the major challenges are Fake software apps in internet sites, technological glitches and virus.

DA (Digital Accounting), Complexity of Business Environment, DAS (Digital Accounting Software)

"The Future of Digital Accounting in Increasingly Complex Business Environment: A Case Study on Twin City of Odisha.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.g315-g324, April-2024, Available :http://www.jetir.org/papers/JETIR2404640.pdf

"The Future of Digital Accounting in Increasingly Complex Business Environment: A Case Study on Twin City of Odisha.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. ppg315-g324, April-2024, Available at : http://www.jetir.org/papers/JETIR2404640.pdf