• Dr. Sunny Fernandes
• Ms. Sabeena Hamza Koya

Retail banking is a banking service usually made available by commercial banks and smaller community banks that is geared primarily toward individual consumers. Retail banking means banking in which banking institutions execute transactions directly with consumers, rather than corporations or other entities. Retail banking entities provide a wide range of personal banking services, including offering savings and checking accounts, bill-paying services, debit cards, credit cards, and SMS alerts. By, retail banking, consumers may also obtain mortgages and personal loans. Although retail banking is, for the most part, mass-market driven, retail banking products may also extend to small and medium-sized businesses. Today, much of retail banking is streamlined electronically. Automated Teller Machines (ATM), or through phone banking, mobile banking, or virtual retail banking known as online / internet banking. Today’s retail banking sector is characterized by three basic characteristics: multiple products, multiple channels of distribution, and multiple customer groups. This research paper throws light on the concept of retail banking, it’s evolution, features and drivers.

Retail Banking, Evolution of Retail Banking, Characteristics and drivers.

"RETAIL BANKING IN INDIAN ECONOMY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.11, Issue 4, page no.h166-h176, April-2024, Available :http://www.jetir.org/papers/JETIR2404720.pdf

"RETAIL BANKING IN INDIAN ECONOMY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.11, Issue 4, page no. pph166-h176, April-2024, Available at : http://www.jetir.org/papers/JETIR2404720.pdf